This annual shopping event, originating in the United States and now prevalent in Singapore, features significant price reductions on a wide range of products and services offered by various retailers. A typical instance might involve electronics stores discounting televisions by a substantial percentage for a limited time.
The event presents advantages for both consumers and businesses. Consumers can acquire desired items at lower prices, potentially saving significantly. Businesses experience increased sales volume and brand visibility, attracting new customers and clearing excess inventory. Historically, this period marks the beginning of the holiday shopping season.